Certificate in Advanced Hospitality Revenue Management: Pricing and Demand Strategies
The certificate in Advanced Hospitality Revenue Management is designed for revenue managers seeking advanced tools in pricing and revenue optimization strategy. Successful organizations must have a pricing and demand strategy that includes controlling customer demand and maintaining a marketing strategy with the help of rigorous control systems. This online certificate, led by Professor Christopher Anderson, will prepare you to set and maintain customer demand and output sold. You will have access to advanced tools to help your organization choose its price point. In as little as 3 months, learn advanced techniques to make competitive hotel pricing decisions as well as how to set inventory controls and manipulate demand to maximize profits and overall organizational performance.
This certificate has 5 online courses requiring ~30 hours to complete.
This Certificate program requires the user to have Microsoft Excel with the solver plug-in installed. Please note the course Price and Inventory Controls must be taken first in this certificate series.
- Price and Inventory Controls
- Price Sensitivity and Pricing Decisions
- Segmentation and Price Optimization
- Displacement and Negotiated Pricing
- Search Engines and Online Selling: Stimulating Incremental Demand
Who Should Take This Certificate Series?
This certificate series is designed for general managers, revenue and finance managers, operations, sales, marketing and other hospitality professionals who are responsible for the financial performance of their organization. The program is most beneficial to professionals with at least 3 years of experience in their industry. Students are highly encouraged to complete the certificate in Hotel Revenue Management and/or Restaurant Revenue Management before enrolling in this advanced program.
About the School of Hotel Administration at the Cornell SC Johnson College of Business
The School of Hotel Administration at the Cornell SC Johnson College of Business is shaping the global knowledge base for hospitality management through leadership in education, research, and industry advancement. Accredited by the Association to Advance Collegiate Schools of Business (AACSB), the school provides management instruction in the full range of hospitality disciplines, educating the next generation of leaders in the world's largest industry. Founded in 1922 as the nation's first collegiate course of study in hospitality management, the Cornell School of Hotel Administration is recognized as the world leader in its field.