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Data-Driven Marketing

Credential Earned: 
Certificate
CEU
Cost: 
$
With all the data available at our fingertips, it's challenging to know what's important and what isn't. With this Data-Driven Marketing certificate, you will hone your skills at data-driven marketing research. You will learn to ask the questions that will bring you the most relevant data for improving the different aspects of your business. This program will show you how to use big data to drive marketing research, covering everything from applying statistical methods to predicting consumer preferences to perceptual map development for positioning your products based on customer perceptions. You'll also learn about a customer's lifetime value and how that impacts your organization's success.  
 
Jeffrey K.
Marketing and Promotions Coordinator. Washington State University
“It’s a great program to get your feet wet working with Data-Driven Marketing and some of the tools used to take that data and turn it into a story you can use towards making decisions.”

 

About eCornell of Cornell University

As Cornell University’s online learning subsidiary, eCornell provides many of the world's leading organizations with online professional development in the areas of finance, healthcare, hospitality, human resources, leadership, management, and marketing.

eCornell's proven course development model and asynchronous instructor-led course delivery provide students with a flexible, engaging, and immediately applicable learning experience crafted by Cornell University faculty. eCornell has delivered online courses to over 90,000 students in more than 200 countries.

For more information, visit www.eCornell.com

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