Managing Service Demand through Pricing and Distribution Strategies
While you want your marketing efforts to generate demand, increased demand naturally drives business and success, and comes with specific sets of challenges.
Mitigating these challenges requires a keen understanding of demand management. In essence, demand management requires us to ask, “How should we set our prices?” “How will we guarantee that our distribution partners ensure timely delivery?”
In this course, you will answer those questions and explore how pricing and distribution strategies can directly affect demand for your service.
Who should take this course?
This course is ideal for hospitality marketing professionals responsible for market research; industry professionals interested in learning to gather and analyze marketing data; and marketing professionals who seek to enrich their expertise by revisiting the fundamentals and exploring the dynamic field of marketing from a new perspective.
Participants who complete this course will be able to...
- Estimate market demand for a service business
- Apply a strategic approach to pricing
- Identify pricing methods and tactics
- Select distribution channels
- Reduce channel conflict
- Robert Kwortnik, Ph.D., Associate Professor , School of Hotel Administration, Cornell SC Johnson College of Business
Estimated Hours to Complete Course: 6.0
About the School of Hotel Administration at the Cornell SC Johnson College of Business
The School of Hotel Administration at the Cornell SC Johnson College of Business is shaping the global knowledge base for hospitality management through leadership in education, research, and industry advancement. Accredited by the Association to Advance Collegiate Schools of Business (AACSB), the school provides management instruction in the full range of hospitality disciplines, educating the next generation of leaders in the world's largest industry. Founded in 1922 as the nation's first collegiate course of study in hospitality management, the Cornell School of Hotel Administration is recognized as the world leader in its field.