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Courses listing

CEU
Explore decision frameworks used to create ideal capital structures & learn strategies for fundraising and project investment
School of Hotel Administration, eCornell
$
CEU
Explore how to turn marketing goals into action by developing a marketing strategy and creating an enduring brand promise.
School of Hotel Administration, eCornell
$
CEU
Learn to create value and gain sustainable competitive advantage by utilizing key internal resources and capabilities
School of Hotel Administration, eCornell
$
CEU
Learn how to improve your operation’s quality, productivity, guest satisfaction, and profitability.
School of Hotel Administration, eCornell
$
CEU
Produce accurate occupancy forecasts and forecast hotel cash flows; estimate hotel values; learn to gather supporting data
School of Hotel Administration, eCornell
$
CEU
Properly identify customer segments to develop effective variable pricing strategies
School of Hotel Administration, eCornell
$
CEU
Elevate and fine-tune your approach to price manipulation, length of stay, and demand and availability control
School of Hotel Administration, eCornell
$
CEU
Explore how an effective menu aligns with a business' values and goals using careful menu design, pricing, and language
School of Hotel Administration, eCornell
$
CEU
Use statistics and test hypotheses to forecast uncertain outcomes. Apply a level of scientific rigor for better results.
School of Hotel Administration, eCornell
$
CEU
Learn when to use internal or external market data and when to conduct your own primary research.
School of Hotel Administration, eCornell
$
CEU
Identify data relationships to reduce uncertainty and use regression models to drive decisions.
School of Hotel Administration, eCornell
$
CEU
Examine how marketing research drives decisions about service style and level, and align hiring and training to that level
School of Hotel Administration, eCornell
$

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