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Courses listing

CEU
Use forecasts to predict demand and explore how demand influences other organizational functions
School of Hotel Administration, eCornell
$
CEU
Apply six capital budgeting rules that provide a framework for making sound project investment decisions
School of Hotel Administration, eCornell
$
CEU
Learn how product selection, pricing, and list design can minimize risks and position you for financial success.
School of Hotel Administration, eCornell
$
CEU
Properly identify customer segments to develop effective variable pricing strategies
School of Hotel Administration, eCornell
$
CEU
Learn when to use internal or external market data and when to conduct your own primary research.
School of Hotel Administration, eCornell
$
CEU
Produce accurate occupancy forecasts and forecast hotel cash flows; estimate hotel values; learn to gather supporting data
School of Hotel Administration, eCornell
$
CEU
Elevate and fine-tune your approach to price manipulation, length of stay, and demand and availability control
School of Hotel Administration, eCornell
$
CEU, Certificate
Master top marketing practices on social, mobile and search, from SEO to brand management.
School of Hotel Administration, eCornell
$
CEU
Implement a revenue management strategy that maximizes profits by shifting the focus to managing revenue per available room
School of Hotel Administration, eCornell
$
CEU
Overbook strategically to account for no-shows and minimize costs, uncertainty, and customer impact
School of Hotel Administration, eCornell
$

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