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Courses listing

CEU
Learn to anticipate the impact certain pricing decisions will have on consumer demand and thrive in a competitive environment
School of Hotel Administration, eCornell
$
CEU
Explore how to turn marketing goals into action by developing a marketing strategy and creating an enduring brand promise.
School of Hotel Administration, eCornell
$
CEU
Explore how the relationship between revenue and both meal duration & occupancy can profoundly affect the bottom line
School of Hotel Administration, eCornell
$
CEU
Develop, implement, and monitor revenue-maximizing strategies in hospitality-related businesses such as spas and golf courses
School of Hotel Administration, eCornell
$
CEU
Select and implement pricing strategies to increase revenue; assess the financial impact of revenue management strategies
School of Hotel Administration, eCornell
$
CEU
Read and interpret income statements, balance sheets, and cash flow statements in order to analyze financial performance
School of Hotel Administration, eCornell
$
CEU
Elevate and fine-tune your approach to price manipulation, length of stay, and demand and availability control
School of Hotel Administration, eCornell
$
CEU
Renegotiate management contracts, evaluate capital expenditures, perform asset risk analyses and evaluate hotel refinancing
School of Hotel Administration, eCornell
$
CEU
Grow the scope and reach of your business through the analytic process of services marketing.
School of Hotel Administration, eCornell
$
CEU
Develop an integrated marketing communications (IMC) strategy for your business.
School of Hotel Administration, eCornell
$
CEU
Set and manage prices that align with your organization's sales and positioning strategies using distribution channels
School of Hotel Administration, eCornell
$
CEU
Explore how pricing and distribution strategies can directly affect demand for your service.
School of Hotel Administration, eCornell
$

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