Skip to main content

Beer Sales and Training

Credential Earned: 

Course Focus

In any industry, even the most innovative product cannot sell itself. Training and education is essential to positively impact sales. This course will give you the tools needed to train your staff on your beer program, so they can educate your customers. This includes educating non-beer drinkers that there is a beer for everyone and pairing beer with food for even greater guest experience. 

Topics Include

  • Educate a customer with knowledge that allows them to select a beer that fits their tastes
  • Sell beer to the non-beer or casual drinker
  • Conduct quality analysis (QA) of common beer faults 
  • Identify the importance of proper pouring  
  • Pair beer with food to enhance your guest experience  


More about School/Organization: 
SHA logo
eCornell logo