Building Demand During Slow Periods
How can you increase revenue when your restaurant is slow and not performing to capacity? In this course, Professor Kimes will discuss several revenue management tools and techniques you can use to improve your restaurant’s performance when it is slow.
First you will consider how to maximize your distribution channels and consider the costs of online reservations and ordering systems and how to balance the costs with the benefits. How can you make it easy for customers to come to your restaurant? Another important tool you can use is promotions. You will explore different strategies such as happy hours, special events, and other options that can entice customers to come to your restaurant. Finally, you will consider pricing and determine what approaches are most effective when your restaurant is slow.
Who Should Take this Course?
This course is designed for restaurant owners, managers, and operators; foodservice professionals responsible for their organization's financial performance; hospitality professionals, and executive chefs.
Participants who complete this course will be able to...
- Determine how to maximize the use of your distribution channels, using online reservation and ordering systems to build your customer base and increase revenue when your restaurant is slow
- Identify the most effective promotions for your customer base that will increase traffic and build revenue
- Explore specific pricing strategies that you can use when your restaurant is slow to grow your business and generate more revenue
- Sheryl Kimes, Prof Emeritus, School of Hotel Administration