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Business Strategy

Credential Earned: 
How do you predict future market profitability? Which businesses will be most successful in the future? What determines who has the most economic power in a market, and what can firms do to increase their own power? How can game theory be used to anticipate the decisions of competitors? How do you tell if a merger or acquisition will be a good idea or a waste of time? This Business Strategy certificate will give you the tools to answer these questions as well as clarify the complex strategic relationships and power structures in today's business world, giving your organization a competitive advantage.  
Joeri V.
Senior Sales Executive, Oracle
“The instructors are well experienced and enable you to understand more and engage you in broadening the spectrum. The interaction with students allows each from a different background to deliver a part to reach new knowledge and insights. To make best of each part of the course ensure you set aside sufficient time to study and prepare yourself, it will help you to get to the next step.”


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About eCornell of Cornell University

As Cornell University’s online learning subsidiary, eCornell provides many of the world's leading organizations with online professional development in the areas of finance, healthcare, hospitality, human resources, leadership, management, and marketing.

eCornell's proven course development model and asynchronous instructor-led course delivery provide students with a flexible, engaging, and immediately applicable learning experience crafted by Cornell University faculty. eCornell has delivered online courses to over 90,000 students in more than 200 countries.

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