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Data-Driven Marketing

Credential Earned: 
Certificate
CEU
Cost: 
$
Today’s organizations have oceans of data available to them—and those that can translate it into meaningful business insights can gain competitive advantage. The Data-Driven Marketing certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. You’ll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. From market response models, customer preference measurement and product positioning, to customer lifetime value, the six two-week courses in this program cover a variety of topics that will help you harness the power of data to improve your bottom line.  

 

About eCornell of Cornell University

As Cornell University’s online learning subsidiary, eCornell provides many of the world's leading organizations with online professional development in the areas of finance, healthcare, hospitality, human resources, leadership, management, and marketing.

eCornell's proven course development model and asynchronous instructor-led course delivery provide students with a flexible, engaging, and immediately applicable learning experience crafted by Cornell University faculty. eCornell has delivered online courses to over 90,000 students in more than 200 countries.

For more information, visit www.eCornell.com

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