Data Privacy Strategy Certificate
With the expansion of regulation and consumer protection mandates, data privacy has emerged as one of today’s most urgent and complex marketing and technology issues. It’s now something for which every organization must develop an effective strategy.
Many countries have passed restrictions on how marketers can use data in order to protect customers. While this can limit the business value of data, there are solutions that can enable you to provide data protection while also maximizing the data’s business value.
Throughout this program, you will calculate accuracy, uniqueness, privacy violations, and other metrics that will enable you to implement appropriate data policies and strategies that will enhance privacy while minimizing negative impacts to your business.
To be most successful in this program we strongly recommend having prior experience in statistics or marketing analytics.
- 2-month duration, 3-5 hours per week
- Consists of four 2-week courses
- Learn more about eCornell's Data Privacy Strategy Certificate