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Entrepreneurship and Concept Development in the Food and Beverage Industry

Credential Earned: 

Taught in the world-renowned School of Hotel Administration, currently ranked number one in the world for hospitality management, in Cornell’s SC Johnson College of Business, this intensive and engaging course will enable you to: deepen your understanding of the food and beverage industry, from market segmentation to menu planning, food safety, supply chain, and service issues; learn what it means, and takes, to be an entrepreneur in the food and beverage industry; identify the considerations required to develop a viable, and sustainable, food and beverage concept and; strengthen your business, marketing, and management knowledge.

Students enroll in HADM 1102.


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