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Foundations of Hotel Planning

Credential Earned: 

Course Focus

In order for developers and designers to successfully design a full-service hotel, they must have a strong grounding in foundational concepts relevant to the hospitality industry. These include market segmentation, hotel types and classifications, hotel branding, and the players involved in a typical hotel project.

This course prepares participants for further studies in the specifics of hotel planning by considering how market needs drive the design process, how the "chain scale" system works, how branding decisions affect the planning process, and how successful hotel projects are coordinated.

With extensive experience as a lecturer, researcher, and consultant, Professor Stephani Robson brings hotel planning to life with a wealth of content backed by activities designed to help you embrace and apply these concepts to your next project.

Who Should Take this Course?

This course is appropriate for architects, interior designers, and hotel consultants interested in gaining an understanding of the challenges and considerations involved in full-service hotel design; owners/developers and construction managers for whom full-service hotels represent a new building type; and architecture students who want to develop a specialization in full-service hotels.

Topics Include

  • Considering what “full-service hotel” means to guests, developers, and operators, and categorizing hotels based on market segmentation
  • Articulating the distinctions between different types of full-service hotels
  • Assessing branding practices and how the branding decision affects development
  • Identifying the responsibilities of key players involved in full-service hotel planning


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