Hospitality Management 360 Certificate
The hospitality business includes more moving parts than most people realize and has more customer touchpoints than any other industry. Teamwork is essential.
This 18-course Hospitality Management 360 Certificate provides you with the essential skills needed to ensure that your organization runs like a well-oiled machine. You will quickly develop the technical expertise and broad, strategic focus needed to become a top-level hospitality manager.
The 14 core courses focus on team building, team performance, revenue management, marketing, and foodservice. You can then choose from 12 elective courses in Foodservice Management, Restaurant Revenue Management, Hotel Revenue Management, or Hospitality Marketing for a more thorough examination of each.
Whether you aspire to management, have recently been promoted, or are currently in a management position, this certificate program positions you to make a bigger impact in your organization and your career. You can complete all of the courses in this program and earn your certificate in as little as 9 months, spending about three to five hours per week.
The courses in this certificate will equip you to…
- Define and differentiate between leadership and management
- Create a plan for overcoming new leadership challenges and forming a high-functioning team
- Identify the proper online sources of financial information for research purposes
- Understand the structure of the three principal financial statements
- Analyze your firm’s marketing approach and make strategic decisions on how to optimize your team’s efforts
- Design and execute your own pricing strategy for a particular product or service
- Develop the fundamentals and practical skills involved in planning, opening, and managing an operation
- Assess a restaurant’s revenue capability and how to maximize its profitability
- Adopt a strategy that is focused on revenue per available room (RevPAR)
- Build booking curves; account for “pick-up”; segment demand by market, group, and channel; and calculate error and account for its impact.
This certificate has 18 online courses requiring ~121 hours to complete.
This certificate is earned upon completion of 14 required core courses and four elective courses. Outcomes will vary depending on the elective courses selected.
- Introduction to Hotel Operations
- Becoming a Powerful Leader
- Building High-Performing Teams
- Services Marketing Planning and Management
- Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
- Introduction to Hotel Revenue Management
- Forecasting and Availability Controls in Hotel Revenue Management
- Marketing the Hospitality Brand Through Digital Media
- Utilizing Income Statements and Operational Data
- Building Guest Loyalty
- Understanding Financial Statements
- Using Ratio Analysis to Evaluate Financial Performance
- Introduction to Restaurant Revenue Management
- Managing Meal Duration and Reservations
- Implementing Brand Strategy Through Digital Media
- Pricing Strategy and Distribution Channels in Hotel Revenue Management
- Overbooking Practices in Hotel Revenue Management
- Non-Traditional Applications of Hotel Revenue Management
- Building a Resilient Services Marketing Information System
- Developing a Service Strategy and Managing the Brand
- Managing Service Demand through Pricing and Distribution Strategies
- Developing an Integrated Marketing Communications Strategy for Services
- Optimizing Your Food and Beverage Menu
- Managing your Food and Beverage Supply Chain
- Optimizing Restaurant Space and Pricing
Who Should Take This Certificate Series?
This certificate series is designed for hospitality professionals within hotels and corporate offices seeking a comprehensive understanding of the many facets of hospitality including finance, leadership, marketing, and revenue management. It is also ideal for upper-level professionals moving into executive level positions who wish to refine their skills in specific hospitality areas.
About the School of Hotel Administration at the Cornell SC Johnson College of Business
The School of Hotel Administration at the Cornell SC Johnson College of Business is shaping the global knowledge base for hospitality management through leadership in education, research, and industry advancement. Accredited by the Association to Advance Collegiate Schools of Business (AACSB), the school provides management instruction in the full range of hospitality disciplines, educating the next generation of leaders in the world's largest industry. Founded in 1922 as the nation's first collegiate course of study in hospitality management, the Cornell School of Hotel Administration is recognized as the world leader in its field.