Introduction to Restaurant Revenue Management
This course demonstrates that, by manipulating meal duration and price, restaurant managers can maximize revenue using the Restaurant Revenue Management (RRM) approach.
You can determine a restaurant's revenue capability by calculating its "revenue per available seat hour", and discover the value of identifying and modifying business practices to accommodate hot, warm, and cold revenue periods.
Learn the five steps of the revenue management process, and find out how others have implemented this approach successfully, increasing revenue from two to five percent.
Who Should Take this Course?
This course is designed for Foodservice managers who need to learn the key concepts of the restaurant revenue management approach.
Participants who complete this course will be able to...
- Develop detailed recommendations for improving revenue
- Implement strategies to increase hot, warm, and cold revenue periods
- Analyze the potential return on investment associated with implementing restaurant revenue management strategies
- Measure the improvement associated with implementation of strategies developed using restaurant revenue management
- Sheryl Kimes, Professor , School of Hotel Administration, Cornell SC Johnson College of Business
Estimated Hours to Complete Course: 6.0
About the School of Hotel Administration at the Cornell SC Johnson College of Business
The School of Hotel Administration at the Cornell SC Johnson College of Business is shaping the global knowledge base for hospitality management through leadership in education, research, and industry advancement. Accredited by the Association to Advance Collegiate Schools of Business (AACSB), the school provides management instruction in the full range of hospitality disciplines, educating the next generation of leaders in the world's largest industry. Founded in 1922 as the nation's first collegiate course of study in hospitality management, the Cornell School of Hotel Administration is recognized as the world leader in its field.