Marketing Analytics Certificate
With all the data available at our fingertips, it's challenging to know what's important and what isn't. With this Marketing Analytics certificate, you will hone your skills at Marketing Analytics research. You will learn to ask the questions that will bring you the most relevant data for improving the different aspects of your business. This program will show you how to use big data to drive marketing research, covering everything from applying statistical methods to predicting consumer preferences to perceptual map development for positioning your products based on customer impressions. You'll also learn about a customer's lifetime value and how that impacts your organization's success.
- 3 month duration, 3-5 hours per course
- Consists of 6 two-week courses
- Learn more about eCornell's Marketing Analytics
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