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Persuasive Communication

Credential Earned: 

In business and in life, one of the most crucial skills you can develop is the art of persuasion. When communicating your ideas to others, practicing how to craft a succinct and persuasive message can allow you to push projects forward, gain buy-in from stakeholders, and advance in your career.

In this certificate program, you will investigate a variety of approaches to communicate effectively with different audiences. By assessing the needs of your audience and implementing this audience analysis along with some key techniques and strategies, you will be better positioned to craft the ideal message and delivery for your persuasion goals. Whether you are preparing a presentation for a group of decision makers or speaking informally to a few colleagues, you can use the recommended best practices in this program to achieve better results.


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About eCornell of Cornell University

As Cornell University’s online learning subsidiary, eCornell provides many of the world's leading organizations with online professional development in the areas of finance, healthcare, hospitality, human resources, leadership, management, and marketing.

eCornell's proven course development model and asynchronous instructor-led course delivery provide students with a flexible, engaging, and immediately applicable learning experience crafted by Cornell University faculty. eCornell has delivered online courses to over 90,000 students in more than 200 countries.

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