Social Media Marketing Certificate
Creating and maintaining a clear, impactful, and authentic social media presence is key to discovering and connecting with potential customers. This begins with understanding when, where, how, and to whom social marketing content should be targeted and continues with brand-driven content that builds customer connection, community, and advocacy.
This certificate program will help you develop a strategic approach to executing today’s most relevant digital marketing tactics using social media platforms. Throughout the program, you will examine social media platform best practices to design a robust social marketing strategy and create brand-centered social content that aligns with your marketing objectives. You will also identify user-generated content opportunities and structure an influencer campaign to motivate and build the brand community. Additionally, you will create a proactive cross-platform social listening and community management system that is consistent with the brand and devise metrics to measure the success of your marketing efforts. By the time you complete this program, you will have developed a fully integrated social campaign that is ready to launch in the market.
- 3 month duration, 3-5 hours of coursework per week
- Consists of six 2-week courses
- Learn more about eCornell's Social Media Marketing Certificate
About eCornell of Cornell University
As Cornell University’s online learning subsidiary, eCornell provides many of the world's leading organizations with online professional development in the areas of finance, healthcare, hospitality, human resources, leadership, management, and marketing.
eCornell's proven course development model and asynchronous instructor-led course delivery provide students with a flexible, engaging, and immediately applicable learning experience crafted by Cornell University faculty. eCornell has delivered online courses to over 90,000 students in more than 200 countries.
For more information, visit www.eCornell.com