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Courses listing

Hands at a computer with other screens behind it
CEU
Enhance the predictive strength of data analytics by incorporating uncertainty and risk into decision models.
School of Hotel Administration, eCornell
$
A compass with points of place, promotion, price, and product
CEU
Explore how pricing and distribution strategies can directly affect demand for your service.
School of Hotel Administration, eCornell
$
Leafy greens on a plate in the shape of a dollar sign
CEU
Select and implement pricing strategies to increase revenue; assess the financial impact of revenue management strategies
School of Hotel Administration, eCornell
$
A hand writing various marketing terms
CEU
Learn when to use internal or external market data and when to conduct your own primary research.
School of Hotel Administration, eCornell
$
Several people working at table with a word cloud on the table
CEU
Explore the role that micro and macro forces play when conducting a situation analysis; learn what drives consumer behavior.
School of Hotel Administration, eCornell
$
The back of a woman talking with a group of people
Certificate, CEU
Walk away with a deep understanding of the psychological mechanisms that drive behaviors, motivation, and performance
Johnson, eCornell
$
Two arrows arcing upward over several tall buildings
CEU, Certificate
Gain a deeper understanding of hospitality revenue and distribution to help your bottom line
School of Hotel Administration, eCornell
$

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