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Courses listing

Marketing the Hospitality Brand Through Digital Media
CEU
Enhance your organization’s engagement through emerging-media marketing
School of Hotel Administration, eCornell
$
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CEU
Develop an asset management plan; use current techniques to create forecasts and analyze sell versus hold alternatives
School of Hotel Administration, eCornell
$
Introduction to Restaurant Revenue Management
CEU
Apply the five steps of the restaurant revenue management process and start improving revenues
School of Hotel Administration, eCornell
$
Price Sensitivity and Pricing Decisions
CEU
Learn to anticipate the impact certain pricing decisions will have on consumer demand and thrive in a competitive environment
School of Hotel Administration, eCornell
$
Customer Engagement Cycle
CEU
Explore how new media can improve your marketing efforts by managing customer expectations and enhancing their experience
School of Hotel Administration, eCornell
$
Developing a Culture of Empowerment
CEU
In this course, you will learn how to facilitate a strong culture of service excellence by fostering employee empowerment.
School of Hotel Administration, eCornell
$
Introduction to Hotel Operations
CEU
Learn how to engage with guests during the four key stages of their experience, to win and maintain their loyalty.
School of Hotel Administration, eCornell
$
CEU
Produce accurate occupancy forecasts and forecast hotel cash flows; estimate hotel values; learn to gather supporting data
School of Hotel Administration, eCornell
$
Services Marketing Planning and Management
CEU
Grow the scope and reach of your business through the analytic process of services marketing.
School of Hotel Administration, eCornell
$
Price and Inventory Controls
CEU
Elevate and fine-tune your approach to price manipulation, length of stay, and demand and availability control
School of Hotel Administration, eCornell
$
Hotel Revenue Management
CEU
Implement a revenue management strategy that maximizes profits by shifting the focus to managing revenue per available room
School of Hotel Administration, eCornell
$
Non-Traditional Applications of Hotel Revenue Management
CEU
Develop, implement, and monitor revenue-maximizing strategies in hospitality-related businesses such as spas and golf courses
School of Hotel Administration, eCornell
$

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