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Develop an asset management plan; use current techniques to create forecasts and analyze sell versus hold alternatives
School of Hotel Administration, eCornell
$
School of Hotel Administration, eCornell
$
Learn to anticipate the impact certain pricing decisions will have on consumer demand and thrive in a competitive environment
School of Hotel Administration, eCornell
$
Explore how new media can improve your marketing efforts by managing customer expectations and enhancing their experience
School of Hotel Administration, eCornell
$
In this course you will evaluate your brand and define actions you can take to enhance your brand's performance.
School of Hotel Administration, eCornell
$
Use unsupervised machine learning to bring coherence to unstructured data using R.
School of Hotel Administration, eCornell
$
Develop your skills in brand activation to create a plan ensuring that all messaging aligns with the brand.
School of Hotel Administration, eCornell
$
Explore how catering and special events are different from other F&B businesses and how to execute a successful event.
School of Hotel Administration, eCornell
$
Produce accurate occupancy forecasts and forecast hotel cash flows; estimate hotel values; learn to gather supporting data
School of Hotel Administration, eCornell
$
Grow the scope and reach of your business through the analytic process of services marketing.
School of Hotel Administration, eCornell
$
Elevate and fine-tune your approach to price manipulation, length of stay, and demand and availability control
School of Hotel Administration, eCornell
$
Implement a revenue management strategy that maximizes profits by shifting the focus to managing revenue per available room
School of Hotel Administration, eCornell
$

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