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Learn the process of devising the specific actions needed to enable the brand to attain performance goals.
School of Hotel Administration, eCornell
$
This course explores communication practices and theories as they are observed in personal and professional contexts.
College of Agriculture and Life Sciences
$
In this course you will learn clear strategies on how a brand can best capitalize on its position in the market.
School of Hotel Administration, eCornell
$
Examine visuals drawn from advertising, TV, movies, and other media to see how they influence us.
School of Continuing Education and Summer Sessions, College of Agriculture and Life Sciences
$
Introduction to media history, industry, content, policy, process, and effects.
School of Continuing Education and Summer Sessions, College of Agriculture and Life Sciences
$
Discover the nuances related to the 7 protected classes: race, color, national origin, religion, sex, age, and disabilities.
School of Hotel Administration, eCornell
$
Learn to optimize a brand's position in its brandscape by completing a brand positioning mapping.
School of Hotel Administration, eCornell
$
Learn how the social, political, and cultural landscape is changing in relation to digital media and IT.
School of Continuing Education and Summer Sessions, College of Agriculture and Life Sciences
$
Become acquainted with the major theories and research paradigms of modern personality psychology.
School of Continuing Education and Summer Sessions, College of Human Ecology
$
School of Hotel Administration, eCornell
$
School of Hotel Administration, eCornell
$

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