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In this course you will learn clear strategies on how a brand can best capitalize on its position in the market.
School of Hotel Administration, eCornell
$
School of Hotel Administration, eCornell
$
School of Hotel Administration, eCornell
$
This course covers the theory behind decision making and applying analytic tools.
College of Agriculture and Life Sciences
$
This course takes a deep dive into labor union relations in the hospitality industry.
School of Hotel Administration, eCornell
$
Learn to optimize a brand's position in its brandscape by completing a brand positioning mapping.
School of Hotel Administration, eCornell
$
Examine visuals drawn from advertising, TV, movies, and other media to see how they influence us.
School of Continuing Education and Summer Sessions, College of Agriculture and Life Sciences
$
Learn about the components of an organization's marketing program and how products are priced, promoted, and distributed.
School of Continuing Education and Summer Sessions, College of Agriculture and Life Sciences
$
Develop your skills in brand activation to create a plan ensuring that all messaging aligns with the brand.
School of Hotel Administration, eCornell
$
Discover the nuances related to the 7 protected classes: race, color, national origin, religion, sex, age, and disabilities.
School of Hotel Administration, eCornell
$
Introduction to media history, industry, content, policy, process, and effects.
School of Continuing Education and Summer Sessions, College of Agriculture and Life Sciences
$

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