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Courses listing-old

Develop an integrated marketing communications (IMC) strategy for your business.
School of Hotel Administration, eCornell
$
In this course, you will learn how to facilitate a strong culture of service excellence by fostering employee empowerment.
School of Hotel Administration, eCornell
$
Using a case-based approach, this course will illustrate the importance of developing a strong service culture.
School of Hotel Administration, eCornell
$
Using cases and a proven listening model, assess and develop your listening skills to foster an ethical service culture.
School of Hotel Administration, eCornell
$
Set and manage prices that align with your organization's sales and positioning strategies using distribution channels
School of Hotel Administration, eCornell
$
Properly identify customer segments to develop effective variable pricing strategies
School of Hotel Administration, eCornell
$
Build a culture that positions your team and organization to deliver customer service excellence, every time.
School of Hotel Administration, eCornell
$
Learn how to structure successful hotel real estate and management contracts so they are a win/win for all involved
School of Hotel Administration, eCornell
$
Apply six capital budgeting rules that provide a framework for making sound project investment decisions
School of Hotel Administration, eCornell
$
Enhance your organization’s engagement through emerging-media marketing
School of Hotel Administration, eCornell
$
Explore how to turn marketing goals into action by developing a marketing strategy and creating an enduring brand promise.
School of Hotel Administration, eCornell
$
Elevate and fine-tune your approach to price manipulation, length of stay, and demand and availability control
School of Hotel Administration, eCornell
$

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