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Develop a data-driven, systematic approach to group pricing
School of Hotel Administration, eCornell
$
School of Hotel Administration, eCornell
$
Learn how product selection, pricing, and list design can minimize risks and position you for financial success.
School of Hotel Administration, eCornell
$
Explore how to turn marketing goals into action by developing a marketing strategy and creating an enduring brand promise.
School of Hotel Administration, eCornell
$
Develop an integrated marketing communications (IMC) strategy for your business.
School of Hotel Administration, eCornell
$
Learn several revenue management tools and techniques you can use to improve your restaurant’s performance when it is slow
School of Hotel Administration, eCornell
$
Develop an understanding of how hospitality real estate fits into a typical owner’s investment portfolio.
School of Hotel Administration, eCornell
$
Learn how to engage with guests during the four key stages of their experience, to win and maintain their loyalty.
School of Hotel Administration, eCornell
$
Implement a revenue management strategy that maximizes profits by shifting the focus to managing revenue per available room
School of Hotel Administration, eCornell
$
Renegotiate management contracts, evaluate capital expenditures, perform asset risk analyses and evaluate hotel refinancing
School of Hotel Administration, eCornell
$
Work through the development and implementation of Monte Carlo simulations using the programming environment in R.
School of Hotel Administration, eCornell
$
Work through the basic methods of predictive analytics using the statistical programming language R.
School of Hotel Administration, eCornell
$

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