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This course will allow you to further explore the integrative approach to negotiation.
School of Hotel Administration, eCornell
$
Take your knowledge of basic negotiation tactics and learn how to use them in more complex situations.
School of Hotel Administration, eCornell
$
This course will introduce you to basic negotiation terminology including split the pie and growing the pie.
School of Hotel Administration, eCornell
$
Learn when to use internal or external market data and when to conduct your own primary research.
School of Hotel Administration, eCornell
$
Learn to focus on key organizational processes to develop a strong service culture and exceptional customer service.
School of Hotel Administration, eCornell
$
Learn to anticipate the impact certain pricing decisions will have on consumer demand and thrive in a competitive environment
School of Hotel Administration, eCornell
$
Implement a revenue management strategy that maximizes profits by shifting the focus to managing revenue per available room
School of Hotel Administration, eCornell
$
Explore the role that micro and macro forces play when conducting a situation analysis; learn what drives consumer behavior.
School of Hotel Administration, eCornell
$
Learn the skills and strategies needed to turn your team into one that performs at the highest level.
School of Hotel Administration, eCornell
$
Explore how to turn marketing goals into action by developing a marketing strategy and creating an enduring brand promise.
School of Hotel Administration, eCornell
$

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