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Courses listing

Hospitality Digital Marketing
Certificate, CEU
Master top marketing practices on social, mobile and search, from SEO to brand management.
School of Hotel Administration, eCornell
$
Price Sensitivity and Pricing Decisions
CEU
Learn to anticipate the impact certain pricing decisions will have on consumer demand and thrive in a competitive environment
School of Hotel Administration, eCornell
$
Forecasting and Availability Controls in Hotel Revenue Management
CEU
Use forecasts to predict demand and explore how demand influences other organizational functions
School of Hotel Administration, eCornell
$
" "
CEU
Properly identify customer segments to develop effective variable pricing strategies
School of Hotel Administration, eCornell
$
Building a Resilient Services Marketing Information System
CEU
Learn when to use internal or external market data and when to conduct your own primary research.
School of Hotel Administration, eCornell
$
Overbooking Practices in Hotel Revenue Management
CEU
Overbook strategically to account for no-shows and minimize costs, uncertainty, and customer impact
School of Hotel Administration, eCornell
$
Understanding and Visualizing Data
CEU
Collect data to understand potential outcomes and address business problems. Evaluate decision implications on stakeholders.
School of Hotel Administration, eCornell
$
Developing a Culture of Empowerment
CEU
In this course, you will learn how to facilitate a strong culture of service excellence by fostering employee empowerment.
School of Hotel Administration, eCornell
$
" "
CEU
Using a case-based approach, this course will illustrate the importance of developing a strong service culture.
School of Hotel Administration, eCornell
$
CEU
Apply six capital budgeting rules that provide a framework for making sound project investment decisions
School of Hotel Administration, eCornell
$
" "
CEU
Enhance the predictive strength of data analytics by incorporating uncertainty and risk into decision models.
School of Hotel Administration, eCornell
$
" "
CEU
Set and manage prices that align with your organization's sales and positioning strategies using distribution channels
School of Hotel Administration, eCornell
$

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