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Courses listing

CEU
In this course you will learn clear strategies on how a brand can best capitalize on its position in the market.
School of Hotel Administration, eCornell
$
CEU
This course will prepare participants to contribute effectively to initial decisions relating to full-service hotel planning.
School of Hotel Administration, eCornell
$
Certificate, CEU
In this 5-course certificate you will master the skills needed to successfully plan and design a full-service hotel property.
School of Hotel Administration, eCornell
$
Team meeting at a table to discuss new brand management ideas
Certificate, CEU
Strategically develop and manage a great brand.
College of Business, eCornell
$
CEU
This course takes participants behind the scenes to consider the unique needs of back-of-house areas.
School of Hotel Administration, eCornell
$
CEU
Value the intellectual property rights created in management contracts; learn how to determine the cost of mortgage loans
School of Hotel Administration, eCornell
$
CEU
Explore how hotel investors separate ownership from control of the hotel, and examine the two major decisions faced by owners
School of Hotel Administration, eCornell
$
CEU
Learn to optimize a brand's position in its brandscape by completing a brand positioning mapping.
School of Hotel Administration, eCornell
$
CEU
Produce accurate occupancy forecasts and forecast hotel cash flows; estimate hotel values; learn to gather supporting data
School of Hotel Administration, eCornell
$
CEU
Develop your skills in brand activation to create a plan ensuring that all messaging aligns with the brand.
School of Hotel Administration, eCornell
$
CEU
Develop an asset management plan; use current techniques to create forecasts and analyze sell versus hold alternatives
School of Hotel Administration, eCornell
$

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