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Courses listing

CEU
Explore the role that micro and macro forces play when conducting a situation analysis; learn what drives consumer behavior.
School of Hotel Administration, eCornell
$
CEU
Explore how new media can improve your marketing efforts by managing customer expectations and enhancing their experience
School of Hotel Administration, eCornell
$
CEU, Certificate
Master top marketing practices on social, mobile and search, from SEO to brand management.
School of Hotel Administration, eCornell
$
CEU, Certificate
Explore the advanced tools in pricing and revenue optimization strategy that are fundamental to business success
School of Hotel Administration, eCornell
$
CEU
Develop an integrated marketing communications (IMC) strategy for your business.
School of Hotel Administration, eCornell
$
Innovation Strategy
Certificate, CEU
Develop an effective innovation strategy for your organization.
eCornell, College of Engineering
$
CEU
Develop, implement, and monitor revenue-maximizing strategies in hospitality-related businesses such as spas and golf courses
School of Hotel Administration, eCornell
$
CEU
Explore how pricing and distribution strategies can directly affect demand for your service.
School of Hotel Administration, eCornell
$
CEU
Apply six capital budgeting rules that provide a framework for making sound project investment decisions
School of Hotel Administration, eCornell
$
CEU
Apply the five steps of the restaurant revenue management process and start improving revenues
School of Hotel Administration, eCornell
$
CEU
Discover how the risk-return relationship is measured and incorporated into capital-budgeting decisions
School of Hotel Administration, eCornell
$
CEU
Elevate and fine-tune your approach to price manipulation, length of stay, and demand and availability control
School of Hotel Administration, eCornell
$

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