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Courses listing-old

Master top marketing practices on social, mobile and search, from SEO to brand management.
School of Hotel Administration, eCornell
$
In this course, you will examine relevant laws and potential violations that commonly affect the hospitality industry.
School of Hotel Administration, eCornell
$
Learn to optimize a brand's position in its brandscape by completing a brand positioning mapping.
School of Hotel Administration, eCornell
$
Learn to anticipate the impact certain pricing decisions will have on consumer demand and thrive in a competitive environment
School of Hotel Administration, eCornell
$
Use forecasts to predict demand and explore how demand influences other organizational functions
School of Hotel Administration, eCornell
$
Properly identify customer segments to develop effective variable pricing strategies
School of Hotel Administration, eCornell
$
Learn when to use internal or external market data and when to conduct your own primary research.
School of Hotel Administration, eCornell
$
In this course you will learn clear strategies on how a brand can best capitalize on its position in the market.
School of Hotel Administration, eCornell
$
Overbook strategically to account for no-shows and minimize costs, uncertainty, and customer impact
School of Hotel Administration, eCornell
$
Collect data to understand potential outcomes and address business problems. Evaluate decision implications on stakeholders.
School of Hotel Administration, eCornell
$
This course will introduce you to basic negotiation terminology including split the pie and growing the pie.
School of Hotel Administration, eCornell
$
In this course, you will learn how to facilitate a strong culture of service excellence by fostering employee empowerment.
School of Hotel Administration, eCornell
$

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