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Courses listing-old

Explore how to turn marketing goals into action by developing a marketing strategy and creating an enduring brand promise.
School of Hotel Administration, eCornell
$
Renegotiate management contracts, evaluate capital expenditures, perform asset risk analyses and evaluate hotel refinancing
School of Hotel Administration, eCornell
$
Discover how the risk-return relationship is measured and incorporated into capital-budgeting decisions
School of Hotel Administration, eCornell
$
Explore how pricing and distribution strategies can directly affect demand for your service.
School of Hotel Administration, eCornell
$
Gain a deeper understanding of hospitality revenue and distribution to help your bottom line
School of Hotel Administration, eCornell
$
Enhance your organization’s engagement through emerging-media marketing
School of Hotel Administration, eCornell
$
In this course, you will examine relevant laws and potential violations that commonly affect the hospitality industry.
School of Hotel Administration, eCornell
$
Enhance the predictive strength of data analytics by incorporating uncertainty and risk into decision models.
School of Hotel Administration, eCornell
$
Develop an integrated marketing communications (IMC) strategy for your business.
School of Hotel Administration, eCornell
$
Collect data to understand potential outcomes and address business problems. Evaluate decision implications on stakeholders.
School of Hotel Administration, eCornell
$
Produce accurate occupancy forecasts and forecast hotel cash flows; estimate hotel values; learn to gather supporting data
School of Hotel Administration, eCornell
$
Learn when to use internal or external market data and when to conduct your own primary research.
School of Hotel Administration, eCornell
$

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