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Properly identify customer segments to develop effective variable pricing strategies
School of Hotel Administration, eCornell
$
Master top marketing practices on social, mobile and search, from SEO to brand management.
School of Hotel Administration, eCornell
$
Use statistics and test hypotheses to forecast uncertain outcomes. Apply a level of scientific rigor for better results.
School of Hotel Administration, eCornell
$
Explore the advanced tools in pricing and revenue optimization strategy that are fundamental to business success.
School of Hotel Administration, eCornell
$
Get tips for using eBird to jump-start new birding experiences and learn how it is transforming our understanding of birds.
College of Agriculture and Life Sciences
Free
Learn to anticipate the impact certain pricing decisions will have on consumer demand and thrive in a competitive environment
School of Hotel Administration, eCornell
$
Overbook strategically to account for no-shows and minimize costs, uncertainty, and customer impact
School of Hotel Administration, eCornell
$
Implement a revenue management strategy that maximizes profits by shifting the focus to managing revenue per available room
School of Hotel Administration, eCornell
$
Learn when to use internal or external market data and when to conduct your own primary research.
School of Hotel Administration, eCornell
$
Set and manage prices that align with your organization's sales and positioning strategies using distribution channels
School of Hotel Administration, eCornell
$
Gain the management skills necessary to run a complicated hospitality organization
School of Hotel Administration, eCornell
$
Discover how the risk-return relationship is measured and incorporated into capital-budgeting decisions
School of Hotel Administration, eCornell
$

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