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In this course you will learn clear strategies on how a brand can best capitalize on its position in the market.
School of Hotel Administration, eCornell
$
Discover the nuances related to the 7 protected classes: race, color, national origin, religion, sex, age, and disabilities.
School of Hotel Administration, eCornell
$
In this course you will evaluate your brand and define actions you can take to enhance your brand's performance.
School of Hotel Administration, eCornell
$
Develop the skills you need to create and implement marketing strategies that align with your business goals.
Johnson, eCornell
$
This course takes a deep dive into labor union relations in the hospitality industry.
School of Hotel Administration, eCornell
$
Develop a comprehensive marketing plan that establishes priorities and resourcing plans for the use of media at your company.
Johnson, eCornell
$
Leverage the power of data to optimize marketing targeting, positioning, and results.
Johnson, eCornell
$
Learn to optimize a brand's position in its brandscape by completing a brand positioning mapping.
School of Hotel Administration, eCornell
$
Develop an effective data privacy strategy for your organization.
Johnson, eCornell
$
Utilize product marketing strategies to improve business performance.
Johnson, eCornell
$
Learn to confidently analyze and assess the health and progress of your brand strategies.
School of Hotel Administration, eCornell
$
Integrate essential knowledge from three strategic areas of marketing to build a comprehensive certificate program.
Johnson, eCornell
$

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