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Courses listing-old

Learn about the components of an organization's marketing program and how products are priced, promoted, and distributed.
School of Continuing Education and Summer Sessions, College of Agriculture and Life Sciences
$
Examine visuals drawn from advertising, TV, movies, and other media to see how they influence us.
School of Continuing Education and Summer Sessions, College of Agriculture and Life Sciences
$
Introduction to media history, industry, content, policy, process, and effects.
School of Continuing Education and Summer Sessions, College of Agriculture and Life Sciences
$
Learn to optimize a brand's position in its brandscape by completing a brand positioning mapping.
School of Hotel Administration, eCornell
$
Learn the process of devising the specific actions needed to enable the brand to attain performance goals.
School of Hotel Administration, eCornell
$
This course explores communication practices and theories as they are observed in personal and professional contexts.
College of Agriculture and Life Sciences
$
Learn to confidently analyze and assess the health and progress of your brand strategies.
School of Hotel Administration, eCornell
$
In this course you will evaluate your brand and define actions you can take to enhance your brand's performance.
School of Hotel Administration, eCornell
$
In this course you will learn clear strategies on how a brand can best capitalize on its position in the market.
School of Hotel Administration, eCornell
$
Develop your skills in brand activation to create a plan ensuring that all messaging aligns with the brand.
School of Hotel Administration, eCornell
$
Learn how the social, political, and cultural landscape is changing in relation to digital media and IT.
School of Continuing Education and Summer Sessions, College of Agriculture and Life Sciences
$