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Learn to optimize a brand's position in its brandscape by completing a brand positioning mapping.
School of Hotel Administration, eCornell
$
Using cases and a proven listening model, assess and develop your listening skills to foster an ethical service culture.
School of Hotel Administration, eCornell
$
Learn when to use internal or external market data and when to conduct your own primary research.
School of Hotel Administration, eCornell
$
Explore how new media can improve your marketing efforts by managing customer expectations and enhancing their experience
School of Hotel Administration, eCornell
$
Develop, implement, and monitor revenue-maximizing strategies in hospitality-related businesses such as spas and golf courses
School of Hotel Administration, eCornell
$
Set and manage prices that align with your organization's sales and positioning strategies using distribution channels
School of Hotel Administration, eCornell
$
This course will focus on negotiation preparation.
School of Hotel Administration, eCornell
$
Explore how to turn marketing goals into action by developing a marketing strategy and creating an enduring brand promise.
School of Hotel Administration, eCornell
$
Develop strategies to improve your standing in Internet search results and increase visibility to target customers
School of Hotel Administration, eCornell
$
In this course you will evaluate your brand and define actions you can take to enhance your brand's performance.
School of Hotel Administration, eCornell
$
Using a case-based approach, this course will illustrate the importance of developing a strong service culture.
School of Hotel Administration, eCornell
$
Prepare yourself to serve in the international business world by gaining a basic understanding of global business.
School of Continuing Education and Summer Sessions, College of Agriculture and Life Sciences
$

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