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Courses listing-old

In this course you will evaluate your brand and define actions you can take to enhance your brand's performance.
School of Hotel Administration, eCornell
$
Learn about the components of an organization's marketing program and how products are priced, promoted, and distributed.
School of Continuing Education and Summer Sessions, College of Agriculture and Life Sciences
$
Learn to optimize a brand's position in its brandscape by completing a brand positioning mapping.
School of Hotel Administration, eCornell
$
In this course you will learn clear strategies on how a brand can best capitalize on its position in the market.
School of Hotel Administration, eCornell
$
Learn how the social, political, and cultural landscape is changing in relation to digital media and IT.
School of Continuing Education and Summer Sessions, College of Agriculture and Life Sciences
$
This course explores communication practices and theories as they are observed in personal and professional contexts.
College of Agriculture and Life Sciences
$
Learn the process of devising the specific actions needed to enable the brand to attain performance goals.
School of Hotel Administration, eCornell
$
Learn to confidently analyze and assess the health and progress of your brand strategies.
School of Hotel Administration, eCornell
$
Examine visuals drawn from advertising, TV, movies, and other media to see how they influence us.
School of Continuing Education and Summer Sessions, College of Agriculture and Life Sciences
$
Develop your skills in brand activation to create a plan ensuring that all messaging aligns with the brand.
School of Hotel Administration, eCornell
$
Introduction to media history, industry, content, policy, process, and effects.
School of Continuing Education and Summer Sessions, College of Agriculture and Life Sciences
$

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