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Courses listing-old

In this course you will evaluate your brand and define actions you can take to enhance your brand's performance.
School of Hotel Administration, eCornell
$
Develop an asset management plan; use current techniques to create forecasts and analyze sell versus hold alternatives
School of Hotel Administration, eCornell
$
Leverage the power of data to optimize marketing targeting, positioning, and results.
Johnson, eCornell
$
Build a career in corporate communications and crisis management.
College of Business, eCornell
$
Develop the skills you need to create and implement marketing strategies that align with your business goals.
Johnson, eCornell
$
Renegotiate management contracts, evaluate capital expenditures, perform asset risk analyses and evaluate hotel refinancing
School of Hotel Administration, eCornell
$
Learn how to leverage big data in your marketing research to help improve your organization's bottom line.
Johnson, eCornell
$
Learn how to structure successful hotel real estate and management contracts so they are a win/win for all involved
School of Hotel Administration, eCornell
$
In this course you will learn clear strategies on how a brand can best capitalize on its position in the market.
School of Hotel Administration, eCornell
$
Strategically develop and manage a great brand.
College of Business, eCornell
$
Learn to confidently analyze and assess the health and progress of your brand strategies.
School of Hotel Administration, eCornell
$

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