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Courses listing-old

Learn about the components of an organization's marketing program and how products are priced, promoted, and distributed.
School of Continuing Education and Summer Sessions, College of Agriculture and Life Sciences
$
Learn to confidently analyze and assess the health and progress of your brand strategies.
School of Hotel Administration, eCornell
$
Learn to optimize a brand's position in its brandscape by completing a brand positioning mapping.
School of Hotel Administration, eCornell
$
In this course you will evaluate your brand and define actions you can take to enhance your brand's performance.
School of Hotel Administration, eCornell
$
Introduction to media history, industry, content, policy, process, and effects.
School of Continuing Education and Summer Sessions, College of Agriculture and Life Sciences
$
Learn the process of devising the specific actions needed to enable the brand to attain performance goals.
School of Hotel Administration, eCornell
$
Learn how the social, political, and cultural landscape is changing in relation to digital media and IT.
School of Continuing Education and Summer Sessions, College of Agriculture and Life Sciences
$
In this course you will learn clear strategies on how a brand can best capitalize on its position in the market.
School of Hotel Administration, eCornell
$
Examine visuals drawn from advertising, TV, movies, and other media to see how they influence us.
School of Continuing Education and Summer Sessions, College of Agriculture and Life Sciences
$
Develop your skills in brand activation to create a plan ensuring that all messaging aligns with the brand.
School of Hotel Administration, eCornell
$
Examine the role that nutrition, exercise, and other health behaviors play in maintaining good health.
School of Continuing Education and Summer Sessions, College of Human Ecology
$