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Courses listing

CEU
This course will introduce you to basic negotiation terminology including split the pie and growing the pie.
School of Hotel Administration, eCornell
$
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CEU
Explore the role that micro and macro forces play when conducting a situation analysis; learn what drives consumer behavior.
School of Hotel Administration, eCornell
$
CEU
Explore how new media can improve your marketing efforts by managing customer expectations and enhancing their experience
School of Hotel Administration, eCornell
$
CEU
This course is ideal for anyone interested in expanding their knowledge of wines.
School of Hotel Administration, eCornell
$
Certificate, CEU
Master top marketing practices on social, mobile and search, from SEO to brand management.
School of Hotel Administration, eCornell
$
Global Business Strategy
Credit
Prepare yourself to serve in the international business world by gaining a basic understanding of global business.
School of Continuing Education and Summer Sessions, College of Agriculture and Life Sciences
$
Certificate in Strategic Hospitality Marketing
Certificate, CEU
Learn to create a customer-centric marketing strategy that aligns customer desires with your company’s value proposition.
School of Hotel Administration, eCornell
$
CEU, Certificate
Explore the advanced tools in pricing and revenue optimization strategy that are fundamental to business success.
School of Hotel Administration, eCornell
$
CEU
Develop an integrated marketing communications (IMC) strategy for your business.
School of Hotel Administration, eCornell
$
Innovation Strategy
Certificate, CEU
Develop an effective innovation strategy for your organization.
eCornell, College of Engineering
$
CEU
Take your knowledge of basic negotiation tactics and learn how to use them in more complex situations.
School of Hotel Administration, eCornell
$
CEU
Develop, implement, and monitor revenue-maximizing strategies in hospitality-related businesses such as spas and golf courses
School of Hotel Administration, eCornell
$

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