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Courses listing-old

Develop your skills in brand activation to create a plan ensuring that all messaging aligns with the brand.
School of Hotel Administration, eCornell
$
Develop an integrated marketing communications (IMC) strategy for your business.
School of Hotel Administration, eCornell
$
Using a case-based approach, this course will illustrate the importance of developing a strong service culture.
School of Hotel Administration, eCornell
$
Learn to focus on key organizational processes to develop a strong service culture and exceptional customer service.
School of Hotel Administration, eCornell
$
In this course, your United States wine journey will culminate with a wine tasting experience.
School of Hotel Administration, eCornell
$
Explore how to make decisions based on the interpretation and integration of digital media performance metrics
School of Hotel Administration, eCornell
$
Learn the skills and strategies needed to turn your team into one that performs at the highest level.
School of Hotel Administration, eCornell
$
Explore how new media can improve your marketing efforts by managing customer expectations and enhancing their experience
School of Hotel Administration, eCornell
$
Explore the role that micro and macro forces play when conducting a situation analysis; learn what drives consumer behavior.
School of Hotel Administration, eCornell
$
Learn how product selection, pricing, and list design can minimize risks and position you for financial success.
School of Hotel Administration, eCornell
$
Enhance the predictive strength of data analytics by incorporating uncertainty and risk into decision models.
School of Hotel Administration, eCornell
$
Evaluate hotel investments and hotel financing decisions and structure deals that meet the needs of all parties
School of Hotel Administration, eCornell
$

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