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Learn to anticipate the impact certain pricing decisions will have on consumer demand and thrive in a competitive environment
School of Hotel Administration, eCornell
$
Overbook strategically to account for no-shows and minimize costs, uncertainty, and customer impact
School of Hotel Administration, eCornell
$
Implement a revenue management strategy that maximizes profits by shifting the focus to managing revenue per available room
School of Hotel Administration, eCornell
$
Set and manage prices that align with your organization's sales and positioning strategies using distribution channels
School of Hotel Administration, eCornell
$
There is a difference between being a manager and a leader. Learn the difference and become a respected leader in this field.
School of Hotel Administration, eCornell
$
Learn to confidently analyze and assess the health and progress of your brand strategies.
School of Hotel Administration, eCornell
$
Explore how to turn marketing goals into action by developing a marketing strategy and creating an enduring brand promise.
School of Hotel Administration, eCornell
$
Discover how the risk-return relationship is measured and incorporated into capital-budgeting decisions
School of Hotel Administration, eCornell
$
In this course, you will learn how to facilitate a strong culture of service excellence by fostering employee empowerment.
School of Hotel Administration, eCornell
$
This course will teach you how to balance power and ethics as part of your negotiations.
School of Hotel Administration, eCornell
$
Master top marketing practices on social, mobile and search, from SEO to brand management.
School of Hotel Administration, eCornell
$
Develop an integrated marketing communications (IMC) strategy for your business.
School of Hotel Administration, eCornell
$

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