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Learn the process of devising the specific actions needed to enable the brand to attain performance goals.
School of Hotel Administration, eCornell
$
Learn to optimize a brand's position in its brandscape by completing a brand positioning mapping.
School of Hotel Administration, eCornell
$
In this course you will learn clear strategies on how a brand can best capitalize on its position in the market.
School of Hotel Administration, eCornell
$
Learn to confidently analyze and assess the health and progress of your brand strategies.
School of Hotel Administration, eCornell
$
In this course you will evaluate your brand and define actions you can take to enhance your brand's performance.
School of Hotel Administration, eCornell
$
Explore the critical questions posed by how the social, economic, and technological realms of the modern world interconnect.
Computing and Information Science
Free
Develop your skills in brand activation to create a plan ensuring that all messaging aligns with the brand.
School of Hotel Administration, eCornell
$