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Explore how to turn marketing goals into action by developing a marketing strategy and creating an enduring brand promise.
School of Hotel Administration, eCornell
$
This course will allow you to further explore the integrative approach to negotiation.
School of Hotel Administration, eCornell
$
Use forecasts to predict demand and explore how demand influences other organizational functions
School of Hotel Administration, eCornell
$
Using cases and a proven listening model, assess and develop your listening skills to foster an ethical service culture.
School of Hotel Administration, eCornell
$
Overbook strategically to account for no-shows and minimize costs, uncertainty, and customer impact
School of Hotel Administration, eCornell
$
Discover the nuances related to the 7 protected classes: race, color, national origin, religion, sex, age, and disabilities.
School of Hotel Administration, eCornell
$
Implement a revenue management strategy that maximizes profits by shifting the focus to managing revenue per available room
School of Hotel Administration, eCornell
$
Learn to focus on key organizational processes to develop a strong service culture and exceptional customer service.
School of Hotel Administration, eCornell
$
Collect data to understand potential outcomes and address business problems. Evaluate decision implications on stakeholders.
School of Hotel Administration, eCornell
$
Learn to optimize a brand's position in its brandscape by completing a brand positioning mapping.
School of Hotel Administration, eCornell
$
Develop your skills in brand activation to create a plan ensuring that all messaging aligns with the brand.
School of Hotel Administration, eCornell
$
Explore how to make decisions based on the interpretation and integration of digital media performance metrics
School of Hotel Administration, eCornell
$

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