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Develop an integrated marketing communications (IMC) strategy for your business.
School of Hotel Administration, eCornell
$
Use forecasts to predict demand and explore how demand influences other organizational functions
School of Hotel Administration, eCornell
$
Learn to focus on key organizational processes to develop a strong service culture and exceptional customer service.
School of Hotel Administration, eCornell
$
Using cases and a proven listening model, assess and develop your listening skills to foster an ethical service culture.
School of Hotel Administration, eCornell
$
Learn how to structure successful hotel real estate and management contracts so they are a win/win for all involved
School of Hotel Administration, eCornell
$
Elevate and fine-tune your approach to price manipulation, length of stay, and demand and availability control
School of Hotel Administration, eCornell
$
Explore the advanced tools in pricing and revenue optimization strategy that are fundamental to business success.
School of Hotel Administration, eCornell
$
Apply six capital budgeting rules that provide a framework for making sound project investment decisions
School of Hotel Administration, eCornell
$

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