Skip to main content

Courses listing

CEU
Apply the five steps of the restaurant revenue management process and start improving revenues
School of Hotel Administration, eCornell
$
CEU
Develop an integrated marketing communications (IMC) strategy for your business.
School of Hotel Administration, eCornell
$
An electronic spreadsheet
Credit
This course covers the theory behind decision making and applying analytic tools.
College of Agriculture and Life Sciences
$
CEU
Learn when to use internal or external market data and when to conduct your own primary research.
School of Hotel Administration, eCornell
$
CEU
Learn how service cycle durations are measured and how “revenue per available seat hour” (revPASH) is calculated and applied
School of Hotel Administration, eCornell
$
CEU
Explore how new media can improve your marketing efforts by managing customer expectations and enhancing their experience
School of Hotel Administration, eCornell
$
CEU
Develop, implement, and monitor revenue-maximizing strategies in hospitality-related businesses such as spas and golf courses
School of Hotel Administration, eCornell
$
CEU
Set and manage prices that align with your organization's sales and positioning strategies using distribution channels
School of Hotel Administration, eCornell
$
CEU
Using a case-based approach, this course will illustrate the importance of developing a strong service culture.
School of Hotel Administration, eCornell
$
CEU
Learn to optimize a brand's position in its brandscape by completing a brand positioning mapping.
School of Hotel Administration, eCornell
$
CEU
Explore how to turn marketing goals into action by developing a marketing strategy and creating an enduring brand promise.
School of Hotel Administration, eCornell
$
CEU
Develop strategies to improve your standing in Internet search results and increase visibility to target customers
School of Hotel Administration, eCornell
$

Pages