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Courses listing

Developing a Service Strategy and Managing the Brand
CEU
Explore how to turn marketing goals into action by developing a marketing strategy and creating an enduring brand promise.
School of Hotel Administration, eCornell
$
CEU
Read and interpret income statements, balance sheets, and cash flow statements in order to analyze financial performance
School of Hotel Administration, eCornell
$
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CEU
Enhance the predictive strength of data analytics by incorporating uncertainty and risk into decision models.
School of Hotel Administration, eCornell
$
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CEU
Using a case-based approach, this course will illustrate the importance of developing a strong service culture.
School of Hotel Administration, eCornell
$
Managing Revenue with Service Cycle Changes
CEU
Learn how service cycle durations are measured and how “revenue per available seat hour” (revPASH) is calculated and applied
School of Hotel Administration, eCornell
$
Statues in Cambodia
Credit
Examine responses to the Cambodian genocide and learn about efforts to bring the perpetrators to justice.
School of Continuing Education and Summer Sessions, College of Arts and Sciences
$
A map of Asia with an up-trending arrow and a bar graph
Credit
Prepare yourself to serve in the international business world by gaining a basic understanding of global business.
School of Continuing Education and Summer Sessions, College of Agriculture and Life Sciences
$
Practicing Servant Leadership
CEU
Using cases and a proven listening model, assess and develop your listening skills to foster an ethical service culture.
School of Hotel Administration, eCornell
$
A world map with several countries highlighted in blue
Credit
Learn about the risks encountered by multinational corporations and how they evaluate, approach, and manage these risks.
School of Continuing Education and Summer Sessions, College of Agriculture and Life Sciences
$
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CEU
Explore the role that micro and macro forces play when conducting a situation analysis; learn what drives consumer behavior.
School of Hotel Administration, eCornell
$
Anthropology of Parenting
Credit
Learn about the belief systems that influence parenting and about parenting styles across cultures.
School of Continuing Education and Summer Sessions, College of Arts and Sciences
$
Building a Resilient Services Marketing Information System
CEU
Learn when to use internal or external market data and when to conduct your own primary research.
School of Hotel Administration, eCornell
$

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