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Courses listing

CEU
Develop an integrated marketing communications (IMC) strategy for your business.
School of Hotel Administration, eCornell
$
Writing about Communication
Credit
This course explores communication practices and theories as they are observed in personal and professional contexts.
College of Agriculture and Life Sciences
$
CEU
Explore decision frameworks used to create ideal capital structures & learn strategies for fundraising and project investment
School of Hotel Administration, eCornell
$
CEU
Explore how to turn marketing goals into action by developing a marketing strategy and creating an enduring brand promise.
School of Hotel Administration, eCornell
$
CEU
Enhance your organization’s engagement through emerging-media marketing
School of Hotel Administration, eCornell
$
CEU
Explore how the relationship between revenue and both meal duration & occupancy can profoundly affect the bottom line
School of Hotel Administration, eCornell
$
 Introductory Statistics
Credit
Learn about data exploration, display, and gathering; probability; statistical methods; and how to use statistical tools.
School of Continuing Education and Summer Sessions, ILR School
$
CEU
Enhance the predictive strength of data analytics by incorporating uncertainty and risk into decision models.
School of Hotel Administration, eCornell
$
CEU
Using a case-based approach, this course will illustrate the importance of developing a strong service culture.
School of Hotel Administration, eCornell
$
CEU
Learn to anticipate the impact certain pricing decisions will have on consumer demand and thrive in a competitive environment
School of Hotel Administration, eCornell
$
CEU
Use forecasts to predict demand and explore how demand influences other organizational functions
School of Hotel Administration, eCornell
$
CEU
Properly identify customer segments to develop effective variable pricing strategies
School of Hotel Administration, eCornell
$

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