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Courses listing

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CEU
Explore the role that micro and macro forces play when conducting a situation analysis; learn what drives consumer behavior.
School of Hotel Administration, eCornell
$
CEU
Select and implement pricing strategies to increase revenue; assess the financial impact of revenue management strategies
School of Hotel Administration, eCornell
$
CEU
Develop a solid understanding of the time value of money to prepare you for making smart business decisions
School of Hotel Administration, eCornell
$
CEU
Discover how the risk-return relationship is measured and incorporated into capital-budgeting decisions
School of Hotel Administration, eCornell
$
CEU
Properly identify customer segments to develop effective variable pricing strategies
School of Hotel Administration, eCornell
$
CEU
Grow the scope and reach of your business through the analytic process of services marketing.
School of Hotel Administration, eCornell
$
CEU
Explore how the relationship between revenue and both meal duration & occupancy can profoundly affect the bottom line
School of Hotel Administration, eCornell
$
CEU
Explore how new media can improve your marketing efforts by managing customer expectations and enhancing their experience
School of Hotel Administration, eCornell
$
CEU
Develop strategies to improve your standing in Internet search results and increase visibility to target customers
School of Hotel Administration, eCornell
$
CEU
Develop an integrated marketing communications (IMC) strategy for your business.
School of Hotel Administration, eCornell
$
CEU
Using cases and a proven listening model, assess and develop your listening skills to foster an ethical service culture.
School of Hotel Administration, eCornell
$
CEU
Learn when to use internal or external market data and when to conduct your own primary research.
School of Hotel Administration, eCornell
$

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