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Courses listing-old

Explore the role that micro and macro forces play when conducting a situation analysis; learn what drives consumer behavior.
School of Hotel Administration, eCornell
$
In this course you will learn clear strategies on how a brand can best capitalize on its position in the market.
School of Hotel Administration, eCornell
$
Leverage the power of data to optimize marketing targeting, positioning, and results.
Johnson, eCornell
$
This course explores communication practices and theories as they are observed in personal and professional contexts.
College of Agriculture and Life Sciences
$
Apply six capital budgeting rules that provide a framework for making sound project investment decisions
School of Hotel Administration, eCornell
$
Discover how the risk-return relationship is measured and incorporated into capital-budgeting decisions
School of Hotel Administration, eCornell
$
Learn about the components of an organization's marketing program and how products are priced, promoted, and distributed.
School of Continuing Education and Summer Sessions, College of Agriculture and Life Sciences
$

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