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In this course you will learn clear strategies on how a brand can best capitalize on its position in the market.
School of Hotel Administration, eCornell
$
This course will introduce you to basic negotiation terminology including split the pie and growing the pie.
School of Hotel Administration, eCornell
$
Learn the skills and strategies needed to turn your team into one that performs at the highest level.
School of Hotel Administration, eCornell
$
Read and interpret income statements, balance sheets, and cash flow statements in order to analyze financial performance
School of Hotel Administration, eCornell
$
Explore how pricing and distribution strategies can directly affect demand for your service.
School of Hotel Administration, eCornell
$
Take your analytical capabilities to the next level by modeling simultaneous decisions to optimize outcomes.
School of Hotel Administration, eCornell
$
Learn to optimize a brand's position in its brandscape by completing a brand positioning mapping.
School of Hotel Administration, eCornell
$
Develop an integrated marketing communications (IMC) strategy for your business.
School of Hotel Administration, eCornell
$
Learn to confidently analyze and assess the health and progress of your brand strategies.
School of Hotel Administration, eCornell
$
Explore decision frameworks used to create ideal capital structures & learn strategies for fundraising and project investment
School of Hotel Administration, eCornell
$
Explore how to turn marketing goals into action by developing a marketing strategy and creating an enduring brand promise.
School of Hotel Administration, eCornell
$
Enhance your organization’s engagement through emerging-media marketing
School of Hotel Administration, eCornell
$

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